Announce and submit a website to search engines

Keyword research, SEO Guides — By SeoOn on May 24, 2009 at 12:41 am

A good design and user-friendliness do not guarantee that popular search engines will “see” a website. Search engine optimization companies across the world provide different techniques to make websites visible to search engines. While the techniques may vary for different Internet search engine optimization experts, the basic concept of announcing the website is almost same everywhere.

Following basic points may be considered to make a website visible to search engines:

Submit the website to search engines
All popular search engines provide specific URLs for site submission. Site submission is a free process and can easily be done without the help of a search engine optimization specialist. For example, to submit a site in Google, one has to fill up just two textboxes (one for the URL and the other for a short description). Google says that it tries to index as many pages as possible every time the web is crawled. Similarly, for Yahoo!, search engine optimization companies submit the website in the most suitable directory. As in MSN, one has to furnish only the site URL to get it announced.
Using META tags
Most search engines check the META tags such as “description” and “keywords” used in the web pages. The META tags are enclosed within the element in a web page. Same keywords should not be repeated more than five times in Meta tags.
Page title
The page title should also contain the specific keywords used in the website. For instance, Yahoo! checks for the keywords in the page title and description used when the website is submitted.
Page content
The content of the web pages should have a proper frequency and reference of keywords. Most importantly, the keywords should not be forcefully stuffed. Also, the keywords should appear in the title, Meta tags and the page content.
Use of Canonical Link URLs
To prevent Search engines from ranking different URLs of the same page separately, a Canonical Tag should be used so that a consolidated ranking is achieved for that page.

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