Increase the eCPM of the Adsense Ads

eCPM stands for “Effective Cost Per Thousand of Impression”. The eCPM can be computed by dividing the Adsense Revenue by the Adsense Impression and the quotient will be multiplied by 1000. The process can be presented by the mathematical formula:

eCPM = (AR / AI) * 1000

AR stands for Adsense Revenue and AI stands for Adsense Impression. In other words, the Adsense eCPM is totally dependent to the Adsense CTR and CPC. By the way, for those who don’t know yet about those acronyms: CTR stands for “Click Through Rate” and CPC stands for Cost Per Click.

How did the CTR and CPC affects the eCPM of the Adsense ads?

By just considering the formula given above, we could already say that the higher in Revenue and lower impression will result to high eCPM. And on the other hand, the lower the Revenue and higher impression will result to low eCPM.

But, let’s say that the impression is constant in two different periods but the Revenue varies from one period to the next period.

For example, the generated impression is 1000 in day-1 and in day-2; and the revenue is $10 in day-1 and $5 in day-2.

By substituting the data to the formula given above, the result will be $10 eCPM in day-1 and $5 eCPM in day-2.

The result simply tells us that if you could not increase the number of impression of the Adsense ads, you need to increase the eCPM of Adsense by simply working for the increase of the Adsense Revenue. However, in a constant impression, Adsense Revenue greatly depends on the CTR and CPC of Adsense.

How to increase the Adsense eCPM?

1. In other words for you to increase the eCPM what you need to do is:
   Increase the CPC of the Adsense ads. Just imagine if a click in your Adsense is worth $10, which means that in just 1 click in your Adsense you already earn $10. Now, what if there are 3 clicks generated in your Adsense. Well.. That’s really very interesting especially if your Adsense CPC is as high as $10 per click because in just 3 clicks you already have earned $30.
2. To learn more about Adsense CPC, read my article, “How to increase your Adsense CPC?” Increase the Adsense CTR. Again, imagine what would be your income if your Adsense have CPC of $10 per click but no one click your Adsense ads. So, you earn nothing even if your Adsense has better CPC.That simply tells you that the Adsense CTR really affects your Adsense income. The more your Adsense receive clicks, the more you earn from Adsense.For you to learn how to increase your Adsense CTR.
3. Avoid being Smart Priced by Google Adsense. Smart Pricing is another thing that makes your Adsense earning to drop. Google Adsense implement Smart Pricing to protect its advertisers and help them increase the ROI.

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