Simple but Effective Techniques of Search Engine Optimization
To be able to rank well in major search engine like google, yahoo, msn, a search engine optimization is the only way to achieve the goal. Once the site is top ranked in the search engine, it will naturally result in continue of increasing the web traffic. Hence, in order to achieve and sustain successful business in internet, it is essential to have SEO optimization for your website and a popular website acts as a free advertisement for your business. Here are the effective techniques for you implement SEO:
Internal SEO techniques:
- SEO must be doing before the website is launch. Try using CSS to coding your website will result in search engine friendly structure. As it compare to old HTML coding, it also result in faster loading speed due to reducing of coding size.
- Add targeted keywords in your site. The keywords must be match your services or products, because the visitor tend to use those word to do searching on search engine. So you must be using at least 3 to 4 time the keywords on your website. You may also set the font to bold or italic, this will tell search engine this word is important. It is vital to include META tags like META keywords and META description. This insertion helps search engines to know the most important words of your content.
- Content is the King. Once you have done everything I have mention, what if your content is not relevant to your website or copy from other website, it also will not be effective. So you will need to provide original and relevant content that matches your title so that reader will find it informative and resourceful. For example, a website will not be well ranked if its title and META title is about cat but the content is about dog.
- Don’t add full screen flash animation and AJAX animation to the website. This is due to major search engine only love plain text content. Although Google had claims that it can crawl flash but there is no 100% guarantee and it does not mean other search engines are able to do so.
External SEO technique:
The most importance factor is increase the back link with other website, this is especially effective convince search engines that your website is important and resourceful.
- The most easy way to get a free link is reply a forum and gives comment in the blog, but do not forget to include the free link of your site URL.
- You may try exchange or persuade other related website owner to add a link back to your website. This method will need your website is well developed and informative.
- Submit an original writing article to articles website. Usually they will let you include the link in author resource box. This will also attract the visitor from your niche market and built up your professional.
Try above technique with onbly related business website or your may be penalized into search engines’ sand box.