Posts Tagged ‘Keyword research’

Anchor Text: the most important factors

Anchor text is one of the most important factors you must understand in order to earn good rankings from the search engines. Specifically, anchor text refers to the linked text that’s displayed in place of a web address – the text you click on to be taken to a new web page. Anchor text is [...]

April 18, 2009 Keyword research, SEO basic 0 Comments

On-site Search Engine Optimization (SEO)

As mentioned previously, on-site Search Engine Optimization (SEO) refers to the actions you take on your website to make your site appeal to the search engines. These include actions like the words you choose to use in the navigation links, meta tags, and the words within your content. Meta tags are snippets of code you [...]

April 18, 2009 Keyword research, SEO basic 2 Comments

SEO general categories – onsite and offsite

SEO techniques can be broken down into two general categories – onsite and offsite. Both of these will benefit your rankings, so it’s worth your time to address them both when building and promoting your website. On-site SEO includes the specific actions you take on your webpages to increase your search engine position. Off-site SEO [...]

April 18, 2009 Keyword research, SEO basic 0 Comments

Revolves around keywords and keyphrases

As we’ve discussed, the internet revolves around keywords and keyphrases – the specific terms users enter into search engines when they’re searching for content. Finding competitive keywords to target on your site is as much a science as it an art, as you need to search for elusive keywords that aren’t too competitive, but still [...]

April 18, 2009 Keyword research, SEO basic 1 Comment

What is Latent Semantic Indexing (LSI)

We’ve discussed the importance of targeting your site text to specific keywords and keyphrases – so it’s only natural to assume that you’ll get the best rankings by packing your content full of the same phrase over and over again. But it’s not. While it’s never a good idea to stuff your site full of [...]

April 18, 2009 Keyword research, SEO basic 1 Comment

SEO tips: Explain keyword research

As you explore the world of internet marketing, you’ll probably come across the phrases “keyword” or “keyword research” on more than one occasion. But what are keywords and why should you care about them? Think about what happens when you go to a search engine like Google or Yahoo. If you’re looking for information on [...]

April 18, 2009 Keyword research, SEO basic 3 Comments
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